Deng Brand

We pair great ambition with humility, gratitude and a deep desire to give back.

POSITIONING

Harnessing the global power of Luol and the game of basketball to make a significant and positive difference to lives around the world.

PURPOSE

We use basketball to inspire, empower and nurture youth talent around the world.

MISSION

By embracing Luol’s power to inspire we can lead the next generation to fulfill their potential, on and off the basketball court. Luol’s gift has allowed him the opportunity to help others – gifted to give.

COMPOSITION

Our efforts are diverse and spread across the world but we are ultimately one organisation, sharing a common goal to spread hope and opportunity.

CULTURE

Passionately proud of our roots and the places we call home (South Sudan, Africa, the UK and the US). We champion the benefits of hard work, perseverance and competitive spirit.

PERSONALITY

We pair great ambition with humility, gratitude and a deep desire to give back.

 

Overtime